Visual Communications Marketing Copyright Open Education Design Thinking
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Visual Communications Marketing Copyright Open Education Design Thinking
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Copy July 25 – Aug 25 Linkedin posts
14h
Our new collaboration with iFlipd gives college students an option to save money on course materials through limited term rentals, low-cost printed books, and rebates. https://lnkd.in/eV3v3Dz
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LIGHTHOUSE-THE RISE OF LIGHTHOUSE.
dereksmusicblog.com
We were there, that night, “Lighthouse made its performing debut on May 14, 1969, at the Rock Pile in Toronto, introduced by Duke Ellington with the words, “I’m beginning to see the Light…house” . . . Lighthouse – One Fine Morning (Original 1971 LP Mix) _ https://www.youtube.com/watch?v=mz_Bv5-NV-U _ sublime memory
6d
Despite earlier predictions, print isn’t really dying. http://bit.ly/2vLJ9Ie #printvsdigital
The Unexpected Longevity of Print
foreword.mbsbooks.com
7d
Digital organization and the use of digital tools for strategic thinking are not innate abilities, nor skills picked up simply by existing in the digital world. They are skills that must be taught and acquired consciously for a perceived purpose.
Digital Note Taking Strategies That Deepen Student Thinking
ww2.kqed.org
1w
Can Machines Learn How To Improve The Customer Experience?
Can Machines Learn How To Improve The Customer Experience?
p.grapevine6.com
1w
Happy birthday to Leonora Zefi! Great collegue and friend. Ottawa, OUCEL.
HIRING – eLearning Design Technologist, Toronto, Canada We are looking for a dynamic, team-oriented eLearning Design Technologist who will be working with our team and faculty as well as Subject Matter Experts to develop high quality, interactive and engaging web-based educational content. The successful candidate will collaborate on the design and development of interactive learning and multimedia tools that enable web-based learning through desktop and mobile devices. This role encompasses a combination of new digital media and instructional design skills. Develop interactive eLearning and media assets through eLearning authoring tools (e.g. Articulate Storyline, Adobe Captivate, Camtasia). Part-time (until the end of April 2018), $39 per hour, with a possibility of extension. Starting as soon as possible.
2w
We kicked off our fall AMA Houston Luncheon series highlighting marketing disrupters with OpenStax , a Rice University based non-profit tackling education access. What was your major takeaway?
Introduction to this OpenStax presentation claims “The biggest hurdle for potential college students isn’t scholarships—it’s textbooks. Costing on average $1200 per year, an entire generation is foregoing higher education.” [via _ https://www.slideshare.net/danimarie212/guerilla-marketing-championing-change-and-market-share ] _ A Major takeaway is the need for ethics oversight from professional associations to ensure that the marketing messages to Faculty & Students meet AMA Standards – True, Fair and Accurate _ https://www.ama.org/AboutAMA/Pages/Statement-of-Ethics.aspx _
3w
Stephen Downes’ gRSShopper in a Box _ https://lnkd.in/eXsRHkf _ #OER _ Learning, one layer within the multi-dimensional Technology Landscape
3w
#OER __The Changing Textbook Model by Michael von Glahn. Editor of The College Store Magazine offers a campus retail perspective _ see PDF_ https://lnkd.in/ewgdYed
4w
#OER “relevant to access-oriented colleges and universities that are working to close any achievement gaps”_ The broad mandate of the current grant is to cover ways in which technology enables education
New e-Literate Genres and Grant-funded Coverage
mfeldstein.com
Copy June 20
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__”At its core Amazon is a services provider enabled — and protected — by scale.[-] and there is now one less obstacle to sitting astride all aspects of the economy.” _
Monday, June 19, 2017
stratechery.com
12h
#OER _ “This innovative digital resource weaves together ideas in Ontario’s math, science and social studies curricula, and leverages TVO’s expertise at the intersection of curriculum, pedagogy and technology.” when launched in 2015 – TVO Seeks to mPower Young Learners – https://lnkd.in/emJT-XD
17h
__Newspaper publishers, crippled by the digital content revolution that is destroying their business model, have banded together to ask Ottawa to create a $350-million fund to aid the print and online media industry. _ The publishers say they are only asking for the kind of support that governments already funnel to other media._
business.financialpost.com
1d
#Canada150 #OER @Naza_Djafarova @ChangSchool _ An #OER initiative created by Digital Education Strategies at The G. Raymond Chang School of Continuing Education_ The course materials are available as an open educational resource (OER) through Ryerson University Library’s Archives and Special Collections. _ https://de.ryerson.ca/oer/canada150/
5d
#OER With the support of both the Ministry of Advanced Education and the Hewlett Foundation, BCcampus will distribute two grants (maximum $35,000.00) to BC Institutions committed to the development of a “Zed Cred” (Z Degree) Program. With the funds, Institutions will not only develop pathways to credential by adopting and adapting pre-existing OER, the funds may also be used to create new OER necessary for the program. The Institutions will also be required to package and publish their degree paths such that other Institutions from BC and beyond can borrow from their progress. Any learning materials created under the Zed Cred program will hold a Creative Commons BY license and must be fully editable. The programs chosen must demonstrate significant student savings and impact across the B.C. system. https://open.bccampus.ca/zed-credz-degree-grants/
6d
__Based on his global study of more than 100 higher education brand identity redesigns over the past 24 months, Ken Steele offers up these tongue-in-cheek samples of utterly conventional, unobjectionable logo designs following the latest trends. If your new identity had to be approved by 100 branding committees, this is what it would look like, for each of 4 categories of institution: https://www.youtube.com/watch?v=hPn4ivZeNIU&feature=youtu.be
__Brand strategist Ken Steele sums up the results of his global survey of 105 University & College brand identity redesigns completed over the past 24 months Top 10 Identity Trends __ https://www.youtube.com/watch?v=8lD3PUQLBnw&feature=youtu.be
1w
We had a great time last week at the OLA Digital Odyssey conference. Have you looked at adding #VR to your educational and training programs? https://lnkd.in/eTVRbgY
Michael Mackay on LinkedIn
2w
“That OER reduces student costs is beyond debate. But OER can only ever be as effective as the learning design, experience, and context in which it is presented and consumed.” -Jon Mott, CLO, Learning Objects
blog.cengage.com
2w
#OER _Courtney Peters Editorial Assistant Despite the slim odds; at the end of the day if one is passionate about their career path, layoffs like HMH’s are only setbacks on the long and arduous road to success
__”Despite being one of the 450 employees and contractors that were exchanged in turn for the $70-$80 million HMH plans to incur at human expense — I still find it impossible to ultimately turn my back on the Editorial & Publishing industries. Though one more savvy would just pivot to an area that is more tech-based (and not that I am averse; most of my experience is in Digital Publishing anyway), I still believe there is a place in this industry for me. Despite the slim odds; at the end of the day if one is passionate about their career path, layoffs like HMH’s are only setbacks on the long and arduous road to success.” Best, Courtney Peters https://www.linkedin.com/in/courtney-peters-a0a40b24/recent-activity/
2w
__ #OER Stephen Downes on Peerwith Services for authors via Emerald Publishing _https://lnkd.in/ew_AV3K _ scientific copy editing, indexing service, funding application support, visuals, and more _ https://lnkd.in/epKyDUc
2w
__#OER _ Ontario is investing $1 million in the @eCampusOntario Open Textbooks Initiative _ Deb Matthews, Minister of Advanced Education and Skills Development and Minister Responsible for Digital Government _ https://lnkd.in/evaJGxz
2w
U.S. Department of Education Open Licensing Rule Now in Effect – #OER #openpolicy
2w
__NGSS to issue Digital Badges for Quality Science Content #OER and © – Dian Schaffhauser _ https://lnkd.in/e7_QtfB _ Next Generation Science Standards Examples of Quality NGSS Design _ https://lnkd.in/ePgT2BH _
7h
We just posted a Storify from Day 1 of #ETUG, check it out!
2d
__#OER _Artists Photographers Illustrators – Copyright Terms & Conditions by Jessica Wynne Lockhart contract negotiations, project management and copyright, Applied Arts Mag @AppliedArts __ Creative suppliers, or creators, compete in the global marketplace and, as freelancers, often work in a vacuum, so standards within the industry can vary widely. For both the artists and their clients, each part of a project—from managing production schedules to copyright to budgets—can be an entirely new experience, every time. To read more about contract negotiations, project management and copyright, pick up the May/June issue of Applied Arts, on newsstands now. _ https://lnkd.in/e5siSac
2d
__Gerhard Steidl is the printer the world’s best photographers trust most. _ Edward Burtynsky, the Canadian photographer, [and filmmaker – Watermark] who specializes in large-scale, painterly aerial images that show the impact of humans on the environment, said of Steidl’s operation, “It is like the haute couture of printing. He takes it to the nth degree.” i.e. Burtynsky – Water – Steidl Verlag _ https://lnkd.in/eVRTXiH __ __ https://lnkd.in/e9xbFVP
newyorker.com
3d
Adapting to Digital http://bit.ly/2sdB1wm by @MBSTextbook #digitalpublishing Educational eBooks became a $14.55 billion industry in 2016. Here’s how to adapt.
foreword.mbsbooks.com
3d
Learning technology can help graduates avoid the hidden costs of student loans. David Levin explains how for CNBC: https://lnkd.in/e2nwQnf
video.cnbc.com
_ Several [unconfirmed] Stats via David’s responses – approx 45% at 4yr Institutions & 70% at 2yr Institutions do not graduate, therefore many Students have accumulated some debt but are without a Degree. Students who don’t graduate find it more difficult to find jobs – more difficult to pay-off student debt. Q: “How much of the cost of education these days are the books?” A: “About 1.5% – 2%”
Good reason to develop solid career pathways and pursue OER Open Educational Resources.
4d
Ryan Petersen Iterative Strategies Fit the Pace of Change in Higher Education. Instead of expecting the pace of change to abate, let’s expect higher education to stay malleable, flexible and ever-improving. The Accelerating Pace of Change in Higher Education _ https://lnkd.in/eTp4wMQ Ryan Petersen Iterative Strategies Fit the Pace of Change in Higher Education _ https://lnkd.in/eX36E9B Learner Centric: The New Normal Blackboard Inc. Published on Oct 1, 2014 We see new learning pathways emerging that prove education’s ability to evolve _ https://lnkd.in/emru9pe
6d
How the iterate and repeat process of innovation is affecting higher ed learning: http://hubs.ly/H07pRHN0
edtechmagazine.com
Max Dunn on LinkedIn
7d
__EdSurge Interview where #OER Pioneer Missionary Marketer David Wiley Predicts when the Community Colleges in his business model Will Dump Textbooks – 3:00 “I’m obligated in some moral sense of the word, that now that I understand this, I’m responsible to go do something” _ https://lnkd.in/eWb73fe _ Value Proposition Perspective via Lumen Learning Open Business Model Canvas _ https://lnkd.in/etchc8h
1w
Spending time with you makes me happy:) no time is ever enough! The best Chef’s award goes to Tony Bates and #1 Travel Buddy to Leonora Zefi.
1w
__Barnes & Noble Education to provide Unizin – its 22 member universities with BNED LoudCloud’s predictive analytics solution that helps educators identify, monitor, and support at-risk students, with the goal of improving student success rates and retention. _ https://lnkd.in/eazNfQy _ Unizin _ https://lnkd.in/eUhX8ab
1w
__EdSurge Interview #OER Pioneer David Wiley _ #OTSummit17 featured quip ‘Zombie Apocalypse of goodness’ _ https://lnkd.in/eWb73fe __Presentation by David Wiley, OER-Enabled Pedagogy, Keynote Portland State University 2017 OER Symposium 11 May 2017 _ https://lnkd.in/ejzC8pK
2w
__ #OER _ #OTSummit17 _ excellent session topic OER Advocacy Measuring the True Cost of Textbooks, and a related article __ Seek perspective + compliance per The Canadian Code of Advertising Standards – Truth. Fairness. Accuracy. Re: “Price Claims (a) No advertisement shall include deceptive price claims or discounts, unrealistic price comparisons or exaggerated claims as to worth or value.” links _ https://lnkd.in/e_2QMcE _ https://lnkd.in/e-gyHiM _
2w
Communications Officer Ontario Ombudsman Toronto __ If you’re a bilingual, media-savvy communicator who’s passionate about public service and government accountability, this position is for you.
Ontario Ombudsman
2w
Plastic waste and packaging in particular is under fresh attack from consumer groups but is a return to glass and reusable packaging really the answer as suggested here? The energy use to produce and transport heavier reusable packaging can be considerably greater so it’s not such a neat answer after all. #recycling #plasticwaste #packaging https://lnkd.in/dVPUyyY
theguardian.com
2w
Job posted today, Senior Graphic Designer, Pearson Education, Toronto
Pearson
2w
__Brand strategist Ken Steele sums up the results of his global survey of 105 University & College brand identity redesigns completed over the past 24 months __ https://lnkd.in/eDqjWUj
2w
__”A first step toward developing universal meta-tagging for K-12 instructional content” _ Follett announced it has entered into a partnership with Unbound Concepts and its flagship platform, Artifact, which helps districts, teachers, librarians and curriculum buyers discover the best content for their students. Artifact catalogs the topics, themes, concepts, educational objectives and literary elements in content — all of which can now be found as enhanced metadata tags within Titlewave, Follett’s powerful collection development and curriculum support tool. According to Katie Palencsar, CEO/Founder of Unbound Concepts, the Artifact platform’s metadata tags are pulled from a fixed set of more than 700 terms that describe content, encompassing topics, themes, literary and educational elements __
follett.com
2w
__Cengage MindTap Is First Learning Platform Certified for IMS Global LTI Membership Service _ https://lnkd.in/gKinYPm _ The Membership service 1 Introduction | IMS Global Learning Consortium _ https://lnkd.in/gN_NaPn
2w
__ #OER Prototype development with eCampusOntario, Ryerson University to Create Open Publishing Infrastructure for Ontario – complements HLLR/OCLS projects Faculty OER Toolkit and Learning Portal _ “To provide this extension of the Open Textbook Library, a cross-functional team at Ryerson University will be prototyping an open publishing infrastructure system for the province of Ontario. A team that includes the Office of E-Learning, Ryerson University Library & Archives, the Chang School of Continuing Education’s Digital Education Strategies (DES) team, Computing and Communications Services (CCS), and the university’s Learning and Teaching Office (LTO) will manage the development of the open source technology platform based on Pressbooks and Book Oven Inc., a Pressbooks open source software developer” _ https://lnkd.in/euv9k7x
3w
__#OER _ Adaptive learning capabilities have become a key value-add for many content publishers as they transition from print to digital offerings. The value proposition that Knewton and its competitors have offered to these companies is that by collecting user data, the system can infer what a student knows—or doesn’t. – Tony Wan @tonywan Managing Editor EdSurge __
3w
__As demand for quality #OER curriculum builds, we are growing, too. _ Now we need to add a few superstars to our talented team. We’re currently seeking candidates for Curriculum Reviewers, 6-12 ELA & Literacy __
Larry Singer on LinkedIn
3w
__CEO Michael Hansen said there had been “significant volatility” in the Higher Education industry, hit by both a fall in enrolments, temporary impacts from channel ordering trends, and changes in faculty adoption and student purchasing behaviour affecting the demand for learning materials. __
thebookseller.com
3w
__The strategic acquisition will see NELSON taking on all development, production, sales, distribution and marketing of the McGraw-Hill Ryerson K-12 portfolio in Canada, including the publishing and distribution of educational materials in both print and digital formats. __
4w
__ #OER _ John Degen, executive director of the Writers’ Union of Canada, “I think authors and publishers should be free to make strategic business decisions about their creative work, and that includes engaging with sharing models if they so choose. To prove a point about a decade ago, I widely shared a PDF of my own novel, The Uninvited Guest. Having done that, and having since looked deeply into the all-consuming maw of the sharing economy, I would never advise the use of a CC license on professional content. Not only are CC licenses dogged by controversy about misuse and poor interoperability, they are pragmatically impossible to revert.” __
quillandquire.com
4w
__Investment analysts hailed news of Pearson’s strategic review of its K12 courseware business, the value of which it estimated at £560M _ Imagine if the US Department of Education, with its’ budget of approx $70B, invested $725M to buy Pearson’s K-12 assets and then open licensed these assets __
4w
__2 Articles re: Pearson Education Financial Results _ Its core US higher education business has been hit by lower college enrolments and an accelerating structural shift away from traditional textbook sales. Alongside further cost cuts, Pearson said it would conduct a strategic review of its US schools business, which it said was a drag on growth due to intense competition. Mr Fallon said that could mean a sale of the business, which accounts for 8pc of the company’s £4.6bn annual sales, or seeking a joint venture partner. _ U.S. [ K-12 School ] courseware publishing business [-] had been slow to switch to digital. [-] the division required high levels of investment and was facing a challenging market environment. _ https://lnkd.in/e9fH7FY __ https://lnkd.in/euWxtfc
4w
__Shares in Pearson have soared as investors cheered a fresh set of restructuring measures unveiled by the education group ahead of its AGM on Friday. Pearson restructuring measures _ https://lnkd.in/e_T3KqZ _ https://lnkd.in/eP3bmrZ
ft.com
4w
__Why, because Investors bought into the turnaround story On March 16 Houghton Mifflin Harcourt HMH said in the filing with the Securities and Exchange Commission that it is making “organizational design changes across layers of the company below the executive team” that will result in “reductions in force.” HMH also said it is in the process of finding a way to consolidate its office space. – “informed our employees of certain proposed operational efficiency and cost-reductions” intended to right-size the company and make it more efficient. HMH Restructuring Begins _ https://lnkd.in/eDDd-MS Houghton Mifflin Harcourt could lay off as many as 450 employees – Boston Business Journal _ https://lnkd.in/ecSx5rQ HMH Lays Off 11 from Children’s Division _ https://lnkd.in/e9vKPNa _ _ https://lnkd.in/e6jaYsk
4w
__American Federation of Teachers call for Pearson to sack John Fallon __#OER @rweingarten _The American Federation of Teachers is one of the nation’s most militant labor unions. AFT’s stock-in-trade is conflict, hostility, and distortion. _ https://lnkd.in/eWBXdqG __ https://lnkd.in/ex46ZcF
Don Gorges 