2015-11-12 – Don Gorges Posts November 1 to November 12

 

 

Don Gorges Open Design Pearl Algorithm API

 

Commenting on Topics with Connected Points of View


Don Gorges

Don Gorges

Visual Communications in Educational Resources,
Open Design, Creative Services, Marketing

 



 

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Report on Colleges - Globe and Mail

Report on Colleges – Globe and Mail

theglobeandmail.com

From immigrants starting over, to researchers helping bring next-generation products to market, colleges are home to a wide range of Canadians making their lives and our country better.

 


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Publishing Outsourcing: Is Your Provider In Trouble?

Publishing Outsourcing: Is Your Provider In Trouble?

Jim Hill on LinkedIn

Many offshore providers in publishing are in trouble.

As many publishers and service providers are aware of by now, especially in the USA, the market for outsourcing publishing services has been in a serious correction or downturn for at least the past two years.  This article highlights the top ten reasons why an offshore provider might be in trouble.

Market Overview

The market is not going to go away, but, clearly, the years of very high, double digit, top lines sales increases of 30% – 40% are probably gone—forever.  They were good times, though, for sure.  And, not likely to return for most providers.

4h



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Webcom Inc

Webcom has become one of the few major printers in Canada to install an HP Indigo 10000 Digital Press. “Having witnessed an emerging demand from publishers for ultra-short runs including book-of-one, investing in this game-changing 29-inch digital press was a logical step,” says Mike Collinge, Webcom’s President & CEO. “The HP Indigo 10000 has opened new possibilities for publishers to cost-effectively print short runs of any size including large format educational supplements, financial publications, specialty trade books and landscape books. https://lnkd.in/egM7SQv

rsz_mike-michael-indigo10000_web.jpg
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__It would be ideal if these researchers would also provide access to both the OER and commercial materials used in this study so one can compare and decide which of these resources best suits Faculty and Students priorities and user-experience expectations. __ https://lnkd.in/eVKqbwW

Major Study Finds OER Students Do Just as Well — or Better — By Dian Schaffhauser

campustechnology.com

In the largest study of its kind, a group of researchers has examined the use of open educational resources (OER) and found that students who used OER in their undergraduate courses performed as well or better than those assigned commercial textbooks.

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Heidi Ehlers

I love the way he writes.

THE FIVE DEADLY SINS OF PRESENTING CREATIVE WORK

THE FIVE DEADLY SINS OF PRESENTING CREATIVE WORK

Kerry Feuerman on LinkedIn

In 600 A.D., Pope Gregory proclaimed there were seven deadly sins: Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. Had His Holiness run an ad agency at the time, he would no doubt have added Blurting, Ad Whispering, Wanderlust, Telepathy and Impalement to the list.  For these sins have killed more good creative work than all CMOs combined.

 



 

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__Look forward to hearing their thinking on Open & Future. . . On Wednesday, November 18, Phil Hill and Micheal Feldstein Keynote at Vancouver’s Open Education Conference #opened15 _ http://openedconference.org/2015/ _ “Openness and the Future of Post-Secondary Education” __ http://mfeldstein.com/bad-data-can-lead-to-bad-policy-college-students-dont-spend-1200-on-textbooks/

Bad Data Can Lead To Bad Policy: College students don't spend $1,200+

Bad Data Can Lead To Bad Policy: College students don’t spend $1,200+

mfeldstein.com
By Phil Hill
The average US college student does not spend or budget more than $1,200 for textbooks, with that number rising each year, as commonly reported in the national media. The best data available continues to show that students spend roughly half of that amount, between $530 – $640, and that number is going down over time, not up.

Why Does This Matter?

I have had several people argue that this distinction does not really matter, but I maintain that it does for two reasons.

The first reason is simply a matter of transparency. If faculty by and large start to believe that advocates are using misleading data, that will not help with getting more faculty to use open resources.

The second reason is that we have moved beyond the $1,200+ number being used just in media circles and now having it potentially embedded in legislation and policy decisions.

12h

__The Key Sources of misinformation, Nicole Allen & Ethan Senack , might make revisions and update their policy presentations with the facts _ “The average US college student does not spend or budget more than $1,200 for textbooks, with that number rising each year, as commonly reported in the national media. The best data available continues to show that students spend roughly half of that amount, [students on average spend between $530 – $640 per year for textbooks or “required course materials] and that number is going down over time, not up.” _The moral imperative to help students remains and Faculty have Academic Freedom to guide them.

__Mike Caulfield believes “Asking What Students Spend on Textbooks Is the Wrong Question” and in his response [ http://hapgood.us/2015/11/09/asking-what-students-spend-on-textbooks-is-the-wrong-question/ ] he has also prepared a sample budget for first year textbooks to show the wide variances in pricing and to demonstrate the need / and the value of Faculty providing similar details for their course resources.

__discussion continues. . . Phil Hill realizes “We need data on both pricing of required course materials (including local substitutes) and expenditures by students.” _ http://mfeldstein.com/asking-what-students-spend-on-textbooks-is-very-important-but-insufficient/ _ then Mike followed up with some additional thoughts in his posting _ http://hapgood.us/2015/11/10/pill-splitting-the-textbook/ _ Note: While Phil seeks facts to support Policy, Mike Caulfield’s position is that “[Educational Publishing is] an industry trying to milk every last dollar out of students.” and he considers $209 “an obscene amount” for a Calculus textbook.

__If/when showing ‘Bad Data’ in context, consider Nicole Allen’s “OER and Solving the Textbook Cost Crisis” – Slides 4 and 5 are an example that shows how Nicole uses That $1,200 Figure for max. impact in claiming textbook prices are “the straw that broke the camel’s back” – and there is data to review in her presentations and discussions. . . _ http://www.slideshare.net/txtbks/oer-and-solving-the-textbook-cost-crisis-university-of-guelph-oaweek _ Student PIRGs Ethan Senack also uses That $1,200 Figure and there is data to review in the policy presentation – Open Textbooks: The Billion Dollar Solution _ http://studentpirgs.org/reports/sp/open-textbooks-billion-dollar-solution _

 

__Mike Caulfield [snip]

“So let’s assemble a bag of textbook goods for our student, shall we?

Our Textbook Bag

So what should go into our bag of textbooks?

To create our bag, I went and got the first year suggested schedule for a math education major here. I then went to the bookstore and tallied up the price of all the required and recommended texts for my first year of courses (I did not include optional texts).

For each textbook I added two prices — the first price was for the cheapest version, which in most cases was a three-month textbook rental of a previously used textbook. The second price was for a new textbook.

The bag here also includes one $35-$50 clicker that is bundled with the textbooks — subtract that if you think that’s unfair.

Semester One:

Only four classes our first semester, two have labs bringing us to 14 credits. Light semester on books, then, which is good.

* Biology 101 (Intro Bio): $72.05 – $96.05
* English 101 Composition: $48.60 – $108
* History 105 (Global Issues): $70.55 – $128.40
* Math 171 Calculus” $106.30 – $209.70

Buying new: $542.15 + 8.5% sales tax = $588.23

Buying cheapest option (renting used) if available: $297.50 + 8.5% sales tax = $322.79

Semester Two:

* CS 121: (Intro Programming): $15.40 – $34.20
* FINE ART 201 (Pullman): $100.19 – $217
* MATH 172: $106.30 – $209.70
* MATH 220: $99.45 – $221.05
* SOC 102: $37.80 – $94.50

Buying new: $776.45 + 8.5% sales tax = $842.45

Buying cheapest option (renting used) if available: $359.14 + 8.5% sales tax = $389.67

And the Final Figures?

  • One year of new textbooks: $1430.68
  • One year of rentals (mostly): $712.46
  • Mix, half rentals, half new: $1071.57
 What I think you’ll find out is that although there is a lot of variability in the cost of textbooks for a year in different degrees, the College Board estimate is much closer to estimating what students actually need than other measures offered.”
 [end snip]
David Wiley joined the conversion:

When someone cites the College Board number, they often (but not always) do so in the process of trying to lead their listener to the conclusion that textbooks are too expensive. Not just really expensive. Too expensive. In the textbook context, too expensive means “so expensive as to be harmful to students.” The College Board number typically surfaces in an argument that runs along the lines of – textbooks are too expensive, thus harming students, and for the sake of students we should do something about the cost of textbooks.

When someone cites the student survey number, they often (but not always) do it in the process of reacting to the College Board number, as if to say “See? Textbooks aren’t nearly as expensive as some would lead you to believe. The situation isn’t that bad.” And, by implication, students are doing ok.

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__”Dawn of the Tastemakers _The barrier for creating and publishing educational content will get extremely low—lower than it has ever been. This means an incredible amount of content will be created and published, and most of it will be mediocre. [Most content will never be discovered, regardless of its quality.] This will give rise to “expert tastemakers” who will curate that user-generated content, selecting the best videos, articles and blog posts.” _ https://lnkd.in/ed5n-A5

Online Education in 2025: Here's What to Expect - Singularity HUB

Online Education in 2025: Here’s What to Expect – Singularity HUB

singularityhub.com

To begin, let’s look at the obvious.

The future will bring more devices and cheaper bandwidth. This one is a no-brainer because it’s an extrapolation of one of the clearest trends in the technological revolution—consistent and accelerating growth. This means the internet and the devices that access it will continue to become faster, cheaper, and available in more places.

And this is where the speculation begins. Some of these predictions are positive, and some are more ominous, so strap on your seat belts.



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__Although “the case, [-] has become a cause célèbre among those advocating a move away from expensive textbooks.” Prof. Alain Bourget says “I am fighting for academic freedom, lowering the cost of education and especially to give a better education to my students” _ https://www.insidehighered.com/news/2015/11/09/cal-state-fullerton-upholds-reprimand-professor-who-wouldnt-assign-180-textbook

Cal State Fullerton upholds reprimand for professor who wouldn't assig

Cal State Fullerton upholds reprimand for professor who wouldn’t assign $180 textbook

insidehighered.com
November 9, 2015

The president of California State University at Fullerton is standing by the university’s reprimand of a professor who refused to assign a $180 textbook for his section of a multisection course.

Mildred Garcia, the president, announced that decision after a faculty review panel couldn’t reach a decision on what to do about the case

 

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Tony Bates

A week or so ago, I had the opportunity to visit the Digital Education Strategies team at the G. Raymond Chang School of Continuing Education at Ryerson University, Toronto. Ryerson is well known for its DMZ (formerly the Digital Media Zone), one of Canada’s largest business incubators for emerging tech start-ups, but it is by […]

Spotlight on online experiential learning at Ryerson University

Spotlight on online experiential learning at Ryerson University

tonybates.ca

A week or so ago, I had the opportunity to visit the Digital Education Strategies team at the G. Raymond Chang School of Continuing Education at Ryerson University, Toronto.

Ryerson is well known for its DMZ (formerly the Digital Media Zone), one of Canada’s largest business incubators for emerging tech start-ups, but it is by no means the only centre of innovation at Ryerson. As well as being responsible for the design of online learning courses at Ryerson, the Centre for Digital Education Strategies (CDES) has several very interesting e-learning initiatives. 

Online courses

The ‘bread and butter’ work of the CDES is the over 400 online courses, including around 300 degree-credit online and hybrid courses, four part-time degree online and blended programs, 23 fully online certificates, and 22 blended certificates. CDES serves roughly 23,000 online course enrolments a year. Ryerson recently moved from Blackboard to Desire2Learn learning management system to support most of its online courses

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Thomas Lockwood, PhD

Design has increasingly become a critical part of the overall corporate business strategy. More companies are tapping into the expertise of designers to create innovative business models, products, and services to meet the latent and unfulfilled needs of customers. #ux

Design is not styling, but a style of thinking | Lockwood Resource

Design is not styling, but a style of thinking | Lockwood Resource

lockwoodresource.com
“Design is …

A value creation tool

Design brings value to businesses by reducing costs, improving profitability and increasing brand equity.

Design has increasingly become a critical part of the overall corporate business strategy. Designers are natural innovators by virtue of their empathy, visual literacy and lateral thinking skills. More and more companies are tapping into the expertise of designers to create innovative business models, products, services to meet the latent and unfulfilled needs of customers.

Design also has a social value. Better design means better living. It brings tangible and sustainable improvements to our living environment, making it easier, safer and more enjoyable.”

A lovely interpretation indeed. What is your definition of design?

22h


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__Clint Lalonde elaborates “What Grant and Brian have done is take a whack of current open web infrastructure platforms and launched an open edtech web playground for BC edtechies to try out. In the backend there is the UBC hosted higher ed virtualized cloud services EduCloud, a fully FIPPA compliant cloud hosting service. [-] running Sandstorm, a web application platform [-] One click and you have a fully functioning web application, like Etherpad or WordPress.” _ clintlalonde net/2015/11/06/an-open-edtech-playground-infrastructure-or-the-magic-of-grant-potter/ _ BC OPENEDTECH _  http://oet.tru.ca/

 

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__Educational Technology Users Group Engaging Students in OER Advocacy Action Plans ETUG 2015 _”UBC Alma Mater Society campaign aimed at informing students about Open Textbooks, Open Educational Resources, and alternatives to traditional textbooks.” _ http www ams ubc ca/wp-content/uploads/2015/05/textbookbrokeBC-Plan docx _

  1. 1d

    __UBC Recommended Text: Daniel C. Harris – Quantitative Chemical Analysis _ available options Free BCcampus Open Textbook _ Analytical Chemistry 2.0 by David Harvey (DePauw University) _ http://acad.depauw.edu/harvey_web/eText%20Project/AnalyticalChemistry2.0.html _ and ChemWiki _ http://chemwiki.ucdavis.edu/Analytical_Chemistry/Analytical_Chemistry_2.0 _

 

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Dr. Marie Bountrogianni

Everything imaginable about photography in 15 new courses. Learn about our Creative Photography course series: _ http://ce-online.ryerson.ca/ce/default.aspx?id=3724 _  From shooting documentary photos to using your smartphone as a fine art tool, there is practically no subject you can’t study in this new line-up of courses. Topics include Document to Documentary; Night Photography; Street Photography; The Interpretive Portrait; Hollywood Style Portraits; The Portable Portrait Flash; Smartphones as a Fine Art Tool; Your Portfolio and Website.

 

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__Will Buckley, is the founder of Fare Play [http://fareplay.org/] a non-profit educational organization supporting the rights of individuals to control the digital distribution and sale of their copyrighted work. __ http://voxindie.org/buckley-unite-artists-fix-broken-dmca/

 

 

Will Buckley works to unite artists and fix a broken DMCA - Vox Indie

 

Will Buckley works to unite artists and fix a broken DMCA – Vox Indie

 

voxindie.org

A conversation with Will Buckley about artists’ rights and efforts to update the DMCA

Will Buckley, is the founder of Fare Play a non-profit educational organization supporting the rights of individuals to control the digital distribution and sale of their copyrighted work.  He’s spent the past five years working to bring creators together and inspire them “to become evangelists for their lives Fare Playand careers.”

 

 

 

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__”What ARE the conventions for the digital culture of prek-12 education? What standards should applications adhere to in order to be considered an accepted and contributing member of this community? On June 1, 2015, the Association of American Publishers (AAP) PreK-12 Learning Group convened a forum to ensure that all organizations involved in the creation and distribution of learning assets have the information they need to participate in this discussion.” _ http publishers org/sites/default/files/uploads/PreK-12/ed_tech_standards_final.pdf _

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McGraw-Hill Education

Do your students have access to analytics about their academic performance? http://ow.ly/UkjNW via Education Dive looks at our 2015-2016 Digital Study Habits Survey.

McGraw-Hill study habits survey finds students want learning analytics

McGraw-Hill study habits survey finds students want learning analytics

educationdive.com
Fully 87% of students surveyed for McGraw-Hill’s report about the impact of technology on college student study habits said learning analytics would improve their academic performance, and nearly 66% of those who use it already say its impact is “very” or “extremely” positive.
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__”From efforts to digitize grant administration to Schoology’s entry into higher ed and a report on the efficacy of Pearson’s REVEL platform, and in no particular order, we put together the following list of 9 things worth noting at this year’s event.” tags Acrobatiq Smart Author Adaptive Learning Platform, Blackboard Collaborate, Campus Computing Project survey, E-portfolios Cengage MindTap, Educause 2015, Impact of Technology on College Student Study Habits Report McGraw-Hill Education, Pearson REVEL platform, Schoology LMS, SmartBooks __ http://www.educationdive.com/news/9-ed-tech-developments-to-note-from-educause-2015/408535/

9 ed tech developments to note from Educause 2015

9 ed tech developments to note from Educause 2015

educationdive.com
Educause 2015 didn’t just see an 11% increase in attendees over last year’s show. The 308 exhibitors that packed the Indiana Convention Center also topped 2014’s 260. Needless to say, taking everything in proved to be a daunting task — especially with keynotes, panels, and other sessions in the mix.

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Don Gorges likes a group discussion:

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Don Gorges commented on this

__”Basic financial literacy does appear to be a contributing factor to the debt struggles of York students. One-third of them answered incorrectly or didn’t know the answer to a question about compounding interest and debt repayment, compared with 21 per cent of U.S. students. Just more than half of York students said they didn’t consult anyone when deciding how much to borrow, which is similar to the U.S. response.”

Canadians shouldn't be complacent about our student debt

Canadians shouldn’t be complacent about our student debt

theglobeandmail.com

So much for an indicator of financial health that put us kilometres ahead of Americans.

In the United States, student debt totals an astronomically high $1.2-trillion (U.S.) and plagues some people all through their working lives and into retirement. Student debt is a serious issue in Canada, but we could at least take comfort from the fact that we weren’t nearly as badly off as Americans.

 


 

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__”In a year that has seen the agency take home Lions, CASSIES, Clios, Pencils and even an Emmy, Leo Burnett will have to make room in the trophy case for one more golden paper airplane after winning Agency of the Year Gold for the second straight year.” __ http://strategyonline.ca/2015/11/04/leo-burnett-repeats-as-agency-of-the-year/

 

Leo Burnett repeats as Agency of the Year

 

Cara Yarzab

The Black Box of Product Management

medium.com

PMs get sad when you ask them why they exist

There is a rite of passage in the product management world, where all PMs have experienced being asked:

“What does a product manager do, anyway?”

I empathize with designers and engineers for asking this question. In their shoes, I would be just as skeptical, because a product manager’s activities are fragmented, and don’t reveal the true discipline beneath.

 


 

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__”The November/December 2015 issue is published! We’re thrilled to reveal the cover of the Student Awards annual, wonderfully illustrated by Michael Zavacky, the art director at McMillan. [-] On the cover, they’ve depicted the dichotomy of working styles between newbies and vets of the buisness, in a style that pays homage to literary newsmagazines such as The New Yorker and Harper’s. ” __ http www appliedartsmag com/thebrief_details/?id=17121

 



 

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The DMZ at Ryerson University

With 219 startups incubated, $120 million in seed funding raised and 1964 new jobs created, the DMZ community has come a long way since opening its doors in April of 2010. To be recognized as the top university-based incubator in North America is an honour and acknowledgment of the great things that happen here every day. We’re excited to continue earning our reputation.

The DMZ gets top honours in ranking of North American university business incubators

The DMZ gets top honours in ranking of North American university business incubators

dmz.ryerson.ca
The DMZ has been named the #1 university-based business incubator in North America by UBI Global. The DMZ was ranked second in the 2014 index.
 


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Tony Bates

Bishop, M. and Keehn, A. (2015) Leading Academic Change: An Early market Scan of Leading-edge Postsecondary Academic Innovation Centers Adelphi ML: William E. Kirwan centre for Academic Innovation, University System of Maryland

 

Research on ‘academic innovation centres’ supporting online learning

 

Research on ‘academic innovation centres’ supporting online learning

tonybates.ca

What is this paper about?

This is a paper about the development of ‘academic innovation centers’ in the USA. These go by a variety of names, such as ‘the Centre for Teaching and Learning’ or ‘the Centre for Learning Sciences’, but they are basically integrating faculty development, instructional design and a range of other services for faculty (and in some cases also directly for students) to provide a locus for innovation and change in teaching and learning.

 


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__”Acrobatiq Smart Author enables best practices in data-driven instructional design through easy-to-use, web-based tools for the development of outcomes models; rich content and assessment tied to outcomes; adaptive course delivery; and powerful analytics showing who is learning and who is not, which content works and which content does not, and where to focus time in making improvements.” __ http://acrobatiq.com/news/acrobatiq-launches-smart-author/#.VkUAs_m-PRJ

Acrobatiq Launches Smart Author™ Adaptive Learning Platform

acrobatiq.com
Smart Author™ Adaptive Learning Platform – the first in a new generation of enterprise-level course authoring and data analytics solutions for higher education institutions to rapidly develop, deliver and continuously improve high quality online courses and programs.


 

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__Follett Destiny® Resource Manager™ _ “Follett will be expanding this “open approach to education” strategy to support integration with other PreK-12 solutions, such as learning management systems, and access to open educational resources (OER) to ensure teachers and students have access to resources where they need them and when they need them.” __ http://librarytechnology.org/news/pr.pl?id=21110

Follett Integrates with eBook providers to create open content repository for PreK-12 districts

librarytechnology.org

Follett continues to expand its market-leading Destiny solution to be an open agnostic discovery tool for print and digital content that supports PreK-12 classroom and curriculum needs. Another major step in that direction was announced today when Follett unveiled new product integrations with OverDrive and Mackin Educational Resources.

 


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__”Students today have a desire for immediate and continual feedback,” said Peter Cohen, McGraw-Hill Education’s group president for U.S. education. “Adaptive learning technology provides just that kind of actionable, real-time feedback.” In the most recent study, 84 percent of higher education students reported they saw moderate to major improvement in their grades because of adaptive learning tools. _

Survey: Students Crave Immediate Feedback in the Classroom

campustechnology.com

A new study from McGraw-Hill Education sheds light on the importance of data analytics and adaptive learning tools.  By Michael Hart

Nearly four out of five college students in a recent survey said that having immediate access to data analytics regarding their academic performance had a positive impact on their learning experience. The study, conducted by Hanover Research on behalf of McGraw-Hill Education, suggested that students seek the same kind of immediate feedback in the classroom as they get from social media.

 


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__”because mobile devices can spread superbugs, they were banned in [the neonatal intensive care unit]. But many parents flouted the ban in order to take pictures of their critically ill babies. That put nurses in a tough position — should they crack down on parents at a difficult time in their lives or let the transgression go and potentially put the child and other patients at risk?” __ https://lnkd.in/ergYeNz

CleanSlate's smartphone sanitizer wins $500,000 prize

CleanSlate’s smartphone sanitizer wins $500,000 prize

cbc.ca

A device designed to stop germy smartphones from infecting hospital patients with superbugs has won a Toronto startup a $500,000 US ($657,000) prize.

Put your smartphone into their invention, CleanSlate, and it will disinfect the phone using UV light in 30 seconds — while you wash your hands to prevent reinfection.

 


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OpenText

OpenText Named a Leader in Gartner’s Magic Quadrant for Enterprise Content Management:

OpenText Named a Leader in Gartner’s Magic Quadrant for Enterprise Content Management

 

OpenText Named a Leader in Gartner’s Magic Quadrant for Enterprise Content Management

 

opentext.com

Report Evaluates OpenText’s Enterprise Content Management Solution in Delivering Relevant Content to Business Applications

Report:   http://www.opentext.com/campaigns/ecm/gartner-magic-quadrant-for-ecm

 


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Paul Bradley

Toronto Public Library offering free Lynda.com​ courses for libary card holders: http://bit.ly/1Hnrxiv Know of any other libraries doing this?

New skills. Improved skills. Now.

New skills. Improved skills. Now.

lynda.com
Learn software, creative, and business skills to achieve your personal and professional goals. Join today and start learning.

http://torontopubliclibrary.typepad.com/digital-services/2015/11/learn-online-with-lyndacom-now-free-for-tpl-cardholders.html

The online learning platform Lynda.com is now available for free to Toronto Public Library customers. Lynda.com offers over 3,500 video tutorial courses led by industry experts on topics including:

  • Computer programming and web and app development, from beginner to advanced levels
  • Business software, marketing and communications, leadership and project management
  • Graphic design, illustration, typography, logos and branding
  • Multimedia, including photography, video and audio production and editing, animation, 3D modeling and game design
 


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__”Lessig said nothing in his video to indicate that he was leaning toward an independent presidential candidacy. However, he did say he was going to “turn to the question of how best to continue to press” for “[campaign finance] reform now.” __ http://www.vox.com/2015/11/2/9659014/lawrence-lessig-quits-presidential

Lawrence Lessig quits Democratic race, says party changed rules to exc

Lawrence Lessig quits Democratic race, says party changed rules to exclude him from debate

vox.com

On Monday, campaign finance reform activist and Harvard law professor Lawrence Lessig announced he was ending his long-shot campaign for the Democratic presidential nomination.

Lessig blamed the national Democratic Party for, he said, changing the rules in a way that made it impossible for him to qualify for the party’s next debate. “It is now clear that the party won’t let me be a candidate,” he said. “I must today end my campaign for the Democratic nomination.”

 


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__”Today, marketers need to build an ongoing relationship with consumers and that means holding attention, not just grabbing it. To get people to subscribe to a blog, YouTube channel, or social media feed, you need to offer more than a catchy slogan or a clever stunt. You need to offer real value, and offer it consistently.” __ https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers

Content Is Crap, and Other Rules for Marketers

Content Is Crap, and Other Rules for Marketers

hbr.org

Until fairly recently, the options for marketers were relatively limited. Mass media — TV especially — offered the opportunity to reach millions, but only in the form of short ads sandwiched between lots of other stuff. Other tactics, such as trade shows, offered high engagement, but low reach.

Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Nike videos on YouTube routinely attract more than 10 million views. Coke has nearly 100 million followers on Facebook. Red Bull has its own TV channel.

Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing.  The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective.  Clearly, things need to improve.  Here are four places to start, based on the most common mistakes I see digital marketers make:

 


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Akademos, Inc.

Akademos Launches New Textbook Adoption & Analytics Portal

Akademos Launches New Textbook Adoption & Analytics Portal

blog.akademos.com

Akademos, Inc. announced the release of a new software platform designed to make the adoption of textbooks and course materials easier and less time consuming for the entire campus community.  The new state-of-the-art portal will streamline the adoption process and provide clarity and much needed transparency around course materials pricing and process deadlines. Enhanced reporting and real-time analytics will give administrators valuable insights into the relationship between course material cost, sell-through and academic success.



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Commenting on Topics with Connected Points of View


Don Gorges

Don Gorges

Visual Communications in Educational Resources,
Open Design, Creative Services, Marketing

 

 



 

 

 

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