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Many offshore providers in publishing are in trouble.
As many publishers and service providers are aware of by now, especially in the USA, the market for outsourcing publishing services has been in a serious correction or downturn for at least the past two years. This article highlights the top ten reasons why an offshore provider might be in trouble.
The market is not going to go away, but, clearly, the years of very high, double digit, top lines sales increases of 30% – 40% are probably gone—forever. They were good times, though, for sure. And, not likely to return for most providers.
__It would be ideal if these researchers would also provide access to both the OER and commercial materials used in this study so one can compare and decide which of these resources best suits Faculty and Students priorities and user-experience expectations. __ https://lnkd.in/eVKqbwW
Major Study Finds OER Students Do Just as Well — or Better — By Dian Schaffhauser
In the largest study of its kind, a group of researchers has examined the use of open educational resources (OER) and found that students who used OER in their undergraduate courses performed as well or better than those assigned commercial textbooks.
__Mike Caulfield believes “Asking What Students Spend on Textbooks Is the Wrong Question” and in his response [ http://hapgood.us/2015/11/09/asking-what-students-spend-on-textbooks-is-the-wrong-question/ ] he has also prepared a sample budget for first year textbooks to show the wide variances in pricing and to demonstrate the need / and the value of Faculty providing similar details for their course resources.
__discussion continues. . . Phil Hill realizes “We need data on both pricing of required course materials (including local substitutes) and expenditures by students.” _ http://mfeldstein.com/asking-what-students-spend-on-textbooks-is-very-important-but-insufficient/ _ then Mike followed up with some additional thoughts in his posting _ http://hapgood.us/2015/11/10/pill-splitting-the-textbook/ _ Note: While Phil seeks facts to support Policy, Mike Caulfield’s position is that “[Educational Publishing is] an industry trying to milk every last dollar out of students.” and he considers $209 “an obscene amount” for a Calculus textbook.
__If/when showing ‘Bad Data’ in context, consider Nicole Allen’s “OER and Solving the Textbook Cost Crisis” – Slides 4 and 5 are an example that shows how Nicole uses That $1,200 Figure for max. impact in claiming textbook prices are “the straw that broke the camel’s back” – and there is data to review in her presentations and discussions. . . _ http://www.slideshare.net/txtbks/oer-and-solving-the-textbook-cost-crisis-university-of-guelph-oaweek _ Student PIRGs Ethan Senack also uses That $1,200 Figure and there is data to review in the policy presentation – Open Textbooks: The Billion Dollar Solution _ http://studentpirgs.org/reports/sp/open-textbooks-billion-dollar-solution _
__Mike Caulfield [snip]
“So let’s assemble a bag of textbook goods for our student, shall we?
Our Textbook Bag
So what should go into our bag of textbooks?
To create our bag, I went and got the first year suggested schedule for a math education major here. I then went to the bookstore and tallied up the price of all the required and recommended texts for my first year of courses (I did not include optional texts).
For each textbook I added two prices — the first price was for the cheapest version, which in most cases was a three-month textbook rental of a previously used textbook. The second price was for a new textbook.
The bag here also includes one $35-$50 clicker that is bundled with the textbooks — subtract that if you think that’s unfair.
Only four classes our first semester, two have labs bringing us to 14 credits. Light semester on books, then, which is good.
* Biology 101 (Intro Bio): $72.05 – $96.05
* English 101 Composition: $48.60 – $108
* History 105 (Global Issues): $70.55 – $128.40
* Math 171 Calculus” $106.30 – $209.70
Buying new: $542.15 + 8.5% sales tax = $588.23
Buying cheapest option (renting used) if available: $297.50 + 8.5% sales tax = $322.79
* CS 121: (Intro Programming): $15.40 – $34.20
* FINE ART 201 (Pullman): $100.19 – $217
* MATH 172: $106.30 – $209.70
* MATH 220: $99.45 – $221.05
* SOC 102: $37.80 – $94.50
Buying new: $776.45 + 8.5% sales tax = $842.45
Buying cheapest option (renting used) if available: $359.14 + 8.5% sales tax = $389.67
And the Final Figures?
- One year of new textbooks: $1430.68
- One year of rentals (mostly): $712.46
- Mix, half rentals, half new: $1071.57
When someone cites the College Board number, they often (but not always) do so in the process of trying to lead their listener to the conclusion that textbooks are too expensive. Not just really expensive. Too expensive. In the textbook context, too expensive means “so expensive as to be harmful to students.” The College Board number typically surfaces in an argument that runs along the lines of – textbooks are too expensive, thus harming students, and for the sake of students we should do something about the cost of textbooks.
When someone cites the student survey number, they often (but not always) do it in the process of reacting to the College Board number, as if to say “See? Textbooks aren’t nearly as expensive as some would lead you to believe. The situation isn’t that bad.” And, by implication, students are doing ok.
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__Although “the case, [-] has become a cause célèbre among those advocating a move away from expensive textbooks.” Prof. Alain Bourget says “I am fighting for academic freedom, lowering the cost of education and especially to give a better education to my students” _ https://www.insidehighered.com/news/2015/11/09/cal-state-fullerton-upholds-reprimand-professor-who-wouldnt-assign-180-textbook
The president of California State University at Fullerton is standing by the university’s reprimand of a professor who refused to assign a $180 textbook for his section of a multisection course.
Mildred Garcia, the president, announced that decision after a faculty review panel couldn’t reach a decision on what to do about the case
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A value creation tool
Design brings value to businesses by reducing costs, improving profitability and increasing brand equity.
Design has increasingly become a critical part of the overall corporate business strategy. Designers are natural innovators by virtue of their empathy, visual literacy and lateral thinking skills. More and more companies are tapping into the expertise of designers to create innovative business models, products, services to meet the latent and unfulfilled needs of customers.
Design also has a social value. Better design means better living. It brings tangible and sustainable improvements to our living environment, making it easier, safer and more enjoyable.”
A lovely interpretation indeed. What is your definition of design?
__Clint Lalonde elaborates “What Grant and Brian have done is take a whack of current open web infrastructure platforms and launched an open edtech web playground for BC edtechies to try out. In the backend there is the UBC hosted higher ed virtualized cloud services EduCloud, a fully FIPPA compliant cloud hosting service. [-] running Sandstorm, a web application platform [-] One click and you have a fully functioning web application, like Etherpad or WordPress.” _ clintlalonde net/2015/11/06/an-open-edtech-playground-infrastructure-or-the-magic-of-grant-potter/ _ BC OPENEDTECH _ http://oet.tru.ca/
__Will Buckley, is the founder of Fare Play [http://fareplay.org/] a non-profit educational organization supporting the rights of individuals to control the digital distribution and sale of their copyrighted work. __ http://voxindie.org/buckley-unite-artists-fix-broken-dmca/
A conversation with Will Buckley about artists’ rights and efforts to update the DMCA
Will Buckley, is the founder of Fare Play a non-profit educational organization supporting the rights of individuals to control the digital distribution and sale of their copyrighted work. He’s spent the past five years working to bring creators together and inspire them “to become evangelists for their lives and careers.”
__”What ARE the conventions for the digital culture of prek-12 education? What standards should applications adhere to in order to be considered an accepted and contributing member of this community? On June 1, 2015, the Association of American Publishers (AAP) PreK-12 Learning Group convened a forum to ensure that all organizations involved in the creation and distribution of learning assets have the information they need to participate in this discussion.” _ http publishers org/sites/default/files/uploads/PreK-12/ed_tech_standards_final.pdf _
__”From efforts to digitize grant administration to Schoology’s entry into higher ed and a report on the efficacy of Pearson’s REVEL platform, and in no particular order, we put together the following list of 9 things worth noting at this year’s event.” tags Acrobatiq Smart Author Adaptive Learning Platform, Blackboard Collaborate, Campus Computing Project survey, E-portfolios Cengage MindTap, Educause 2015, Impact of Technology on College Student Study Habits Report McGraw-Hill Education, Pearson REVEL platform, Schoology LMS, SmartBooks __ http://www.educationdive.com/news/9-ed-tech-developments-to-note-from-educause-2015/408535/
Don Gorges likes a group discussion:
When agency expertise becomes business expertise and why others are pushing hard to neutralize our advantage
Agency solution designers have a lot to offer brands in the space of creating engaging consumer & customer experience. Strategy consultants and design thinkers are also vying for this space. Consumer experts/planners in agency organizations need to be bolder in stepping into this space or lose their place at the strategy table. Here’s McKinsey’s take on it – some great examples of the future that’s happening right now.
What it takes to deliver breakthrough customer experiences
To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.
__”In a year that has seen the agency take home Lions, CASSIES, Clios, Pencils and even an Emmy, Leo Burnett will have to make room in the trophy case for one more golden paper airplane after winning Agency of the Year Gold for the second straight year.” __ http://strategyonline.ca/2015/11/04/leo-burnett-repeats-as-agency-of-the-year/
Read more about how each of the winning agencies earned their spot on the podium below.
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__”The November/December 2015 issue is published! We’re thrilled to reveal the cover of the Student Awards annual, wonderfully illustrated by Michael Zavacky, the art director at McMillan. [-] On the cover, they’ve depicted the dichotomy of working styles between newbies and vets of the buisness, in a style that pays homage to literary newsmagazines such as The New Yorker and Harper’s. ” __ http www appliedartsmag com/thebrief_details/?id=17121
__”Acrobatiq Smart Author enables best practices in data-driven instructional design through easy-to-use, web-based tools for the development of outcomes models; rich content and assessment tied to outcomes; adaptive course delivery; and powerful analytics showing who is learning and who is not, which content works and which content does not, and where to focus time in making improvements.” __ http://acrobatiq.com/news/acrobatiq-launches-smart-author/#.VkUAs_m-PRJ
__Follett Destiny® Resource Manager™ _ “Follett will be expanding this “open approach to education” strategy to support integration with other PreK-12 solutions, such as learning management systems, and access to open educational resources (OER) to ensure teachers and students have access to resources where they need them and when they need them.” __ http://librarytechnology.org/news/pr.pl?id=21110
Follett continues to expand its market-leading Destiny solution to be an open agnostic discovery tool for print and digital content that supports PreK-12 classroom and curriculum needs. Another major step in that direction was announced today when Follett unveiled new product integrations with OverDrive and Mackin Educational Resources.
__”Students today have a desire for immediate and continual feedback,” said Peter Cohen, McGraw-Hill Education’s group president for U.S. education. “Adaptive learning technology provides just that kind of actionable, real-time feedback.” In the most recent study, 84 percent of higher education students reported they saw moderate to major improvement in their grades because of adaptive learning tools. _
A new study from McGraw-Hill Education sheds light on the importance of data analytics and adaptive learning tools. By Michael Hart
Nearly four out of five college students in a recent survey said that having immediate access to data analytics regarding their academic performance had a positive impact on their learning experience. The study, conducted by Hanover Research on behalf of McGraw-Hill Education, suggested that students seek the same kind of immediate feedback in the classroom as they get from social media.
__”because mobile devices can spread superbugs, they were banned in [the neonatal intensive care unit]. But many parents flouted the ban in order to take pictures of their critically ill babies. That put nurses in a tough position — should they crack down on parents at a difficult time in their lives or let the transgression go and potentially put the child and other patients at risk?” __ https://lnkd.in/ergYeNz
A device designed to stop germy smartphones from infecting hospital patients with superbugs has won a Toronto startup a $500,000 US ($657,000) prize.
Put your smartphone into their invention, CleanSlate, and it will disinfect the phone using UV light in 30 seconds — while you wash your hands to prevent reinfection.
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__”Lessig said nothing in his video to indicate that he was leaning toward an independent presidential candidacy. However, he did say he was going to “turn to the question of how best to continue to press” for “[campaign finance] reform now.” __ http://www.vox.com/2015/11/2/9659014/lawrence-lessig-quits-presidential
On Monday, campaign finance reform activist and Harvard law professor Lawrence Lessig announced he was ending his long-shot campaign for the Democratic presidential nomination.
Lessig blamed the national Democratic Party for, he said, changing the rules in a way that made it impossible for him to qualify for the party’s next debate. “It is now clear that the party won’t let me be a candidate,” he said. “I must today end my campaign for the Democratic nomination.”
__”Today, marketers need to build an ongoing relationship with consumers and that means holding attention, not just grabbing it. To get people to subscribe to a blog, YouTube channel, or social media feed, you need to offer more than a catchy slogan or a clever stunt. You need to offer real value, and offer it consistently.” __ https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers
Until fairly recently, the options for marketers were relatively limited. Mass media — TV especially — offered the opportunity to reach millions, but only in the form of short ads sandwiched between lots of other stuff. Other tactics, such as trade shows, offered high engagement, but low reach.
Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Nike videos on YouTube routinely attract more than 10 million views. Coke has nearly 100 million followers on Facebook. Red Bull has its own TV channel.
Yet despite these scattered successes, there is mounting evidence that most marketers’ content efforts are failing. The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Clearly, things need to improve. Here are four places to start, based on the most common mistakes I see digital marketers make: